There’s something about the spirit of Americana that just sticks. 

Maybe it’s the denim. 

Maybe it’s a classic crisp white tee. 

Maybe it’s the timelessness of a gingham print or the soft, worn-in navy of an American flag sweater. 

This summer, the Americana collection hits different, and not just because we’re feeling nostalgic for bonfires, sparklers, and long weekends at Granny’s lake cottage (though we are). It’s because honestly, these days, we need a reminder of what we’re capable of. The spirit of Americana does that—it evokes a nostalgia for our country’s ideals of community, collaboration, and a can-do attitude.  

The Collection That Doesn’t Quit

Of all the seasonal styles and curated wardrobes, this is the collection that keeps getting restocked. Why? Because it’s not about chasing trends. It’s about tapping into something timeless. Spirit, sass, and backbone.

We tip our hats to Ralph Lauren for pioneering the iconic American look, and we’ve added our own spin: pieces that speak to women today. Women who show up. Women who dream bigger. Women who wave their flags high, whether that’s metaphorical or stitched onto a perfectly oversized knit.

Why It Matters Right Now

People are leaning into what feels grounded, not just the rah-rah of parades, hot dogs, and lawn chairs under fireworks (though yes, that too), we’re talking about a deeper kind of pride. The one that says:

“I believe in the people around me. And I’m ready to do something that matters.”

The Americana collection embodies that. It’s what you wear to the backyard barbecue, to the Sunday farmer’s market, on that impromptu trip to the coast, and when you’re dreaming up your next big thing. It’s lived-in, in style and in spirit.

A Look That Transcends the Calendar

This collection isn’t just for the Fourth of July. It’s for every day you choose to embody the best of what America is about: the boldness to try, the freedom to change, and the grit to build something better—especially when it’s hard.

Americana is James Dean in a white tee and Levi’s. It’s grandma’s apple pie cooling on the sill. It’s kids running barefoot through the grass. It’s road trips and small towns and everything in between. It’s also the courage to say:

“If I don’t like the way things are, I’m going to roll up my sleeves and make it different.”

Pride Is a Practice

Being proud of where you’re from doesn’t mean ignoring what needs work. It means committing to the kind of action that actually makes a difference. For example, if you’re fired up about women’s rights, show up for teen girls who don’t have the resources they need. Put your hands and heart to work in your own community. That’s the most American thing you can do.

We don’t need more armchair opinions. We need more people walking the walk. More kindness. More action. More spark. And that’s why this collection resonates—it’s not just clothes. It’s a quiet revolution. A reminder of where we come from, and what we can do when we show up with intention.

So This Summer…

Wave the flag. Wear your denim. Rock the red, white, and blue. Show up proud, because you know that in your community, with your heart and hard work-ethic, you make a difference. 

Pride is powerful, and style can speak volumes.

With a can-do attitude,

🤍Quinn